The Chicago Tribune’s acclaimed architecture critic Blair Kamin has handed down an impressive verdict on NEMA Chicago, the new collection of luxury South Loop apartments on the edge of Grant Park. Calling NEMA "an instant landmark", Kamin favorably compares its architecture to that of Chicago’s world-famous Willis Tower and recognizes NEMA as a skyline bookend for the Aon Center across from it on Grant Park. Rafael Viñoly’s architectural vision for NEMA Chicago was inspired by the iconic Willis Tower's pioneering “bundled tube” design that consists of nine columns of various heights rising from the ground to an elegantly tapered crown. Kamin calls the resulting NEMA tower “a skyline silhouette that is compelling from all angles”. The review also highlights NEMA Chicago's extensive 70,000-square-foot amenity collection as well as the sleek interior design by David Rockwell, who brought “a sense of clean-lined, understated modern luxury” to NEMA's rental residences and amenity spaces.