As millennials enter the real estate market, Chicago Magazine reports that buildings like NEMA Chicago have enlisted a new generation of marketers to capture the attention of these younger house hunters. Enter Instagram, where influencers and prospective buyers alike can share selfies taken inside one of NEMA’s South Loop rentals or inside any of the high-end amenities that span more than 70,000 square feet. From dramatically lit shots of the indoor basketball court to panoramic skyline and Lake Michigan views through floor-to-ceiling windows in the residences, these pics capture the heart of NEMA Chicago, showing off its modern take on Windy City luxury with only a hint of a filter.

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